Coffee and Tea From The Golden Triangle

Novo Coffee and Green Tea are cultivated in the mountains of the Golden Triangle by hill-tribe farmers.  The Golden Triangle refers to a region where the three countries of Thailand, Myanmar and Laos meet.   Many hill tribes live here:  Akha, Lahu, Lisu, Karen, just to name a few.  Most are nomadic, but many have settled down in villages, towns and cities. 

The Golden Triangle is a beautiful region with a dark side:  it is notorious for poppy cultivation from which opium is derived from.   The Golden Triangle is the 2nd largest source of opium in the world. It is used to produce drugs such as heroin and methamphetamine. 

The hill-tribes are especially vulnerable to drug syndicates because the majority are marginalized, possess little education, and are unable to obtain citizenship in the countries that they settled in.  Disenfranchised and unemployed, they are easily lured into the drug trade.

 Drug syndicates often target remote mountain villages by “flooding” them with drugs in order to hook the villagers.   Some drug addicts are as young as 6-years old. Drug addicts are then exploited by drug syndicates to do their dirty work of drug processing, trafficking and peddling.  Impoverished farmers are lured by high prices for poppies, and youths as young as 18-year olds,  trafficked drugs across the mountains to cities and towns. 

To eradicate the drug trade in Thailand, the late queen mother promoted coffee as a cash crop among hill-tribe farmers.  Although poppies are no longer cultivated in Thailand, they are still grown in the remote mountains of Myanmar and Laos.

Why Should We Buy Novo Coffee And Tea?

The drug trade is like cancer. It can spread if we do not help eradicate it.  The drug supply chain from the Golden Triangle stretches all the way to Singapore and beyond.

With your purchase, we can help alleviate poverty and its evils by giving alternative employment to the hill-tribe people.

More About The Hill Tribes In The Golden Triangle

The Golden Triangle is the area where the borders of Thailand, Laos, and Myanmar meet at the confluence of the Ruak and Mekong Rivers. For decades, the Golden Triangle area has been a major producer of drugs in Asia.  

The hill tribes are semi-nomadic, ethnic minorities who live in the mountains of the Golden Triangle. The main tribes are the Karen, Akha, Lahu and Lisu. In the remote mountains of Myanmar and Laos, the drug syndicates lure poor hill-tribe farmers into cultivating poppy plants and processing drug with generous rewards. Whole villages sometimes end up being hooked on drugs. The young men, with their familiarity of the mountain terrain, are used to traffic drugs across the borders of the three countries.   

Many hill-tribe families have migrated to North Thailand, attracted by the better economic opportunities there. However, they are not granted Thai citizenship, unless they are born on Thai soil. The lack of citizenship limits their employment options, making them easy targets for drug syndicates operating in the Golden Triangle.  In Thailand, the youths and young adults are mainly used for trafficking and drug peddling. Generally, tribal villagers are targeted by drug syndicates to do their dirty work with massive sums of money. In a desperate bid to carve out better lives for themselves and their families, they succumb to temptations. The drug addicts and peddlers then start to introduce drugs to their friends and communities. Many end up trapping themselves in an endless cycle of addiction.

Several hill-tribes live in the Golden Triangle:  Akha, Lisu, Lahu, Karen, Naxi, etc. They originated from Yunnan, China and migrated across the mountains to Myanmar, Laos, Thailand.  Some are found in Vietnam and Tibet too. Generally, they are less educated than the local Thai majority and are often marginalized.  Moreover, many of them do not have citizenship, eliminating them from many job opportunities and making them vulnerable to exploitation.  One of the hill-tribes, the Akha, is a tribe with an estimated population of 5 to 6 million people living in the mountains across China, Thailand, Laos, and Myanmar.

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